PB
About Me
Work

I build the systems that make award winning work real.

Modernizing creative production, scaling digital capability, and aligning teams to new technology realities.

David&Goliath
TBWA\Chiat\Day
Ogilvy & Mather
180 Amsterdam
Full Resume

OGILVY & MATHER

Executive Digital Producer

Joined Ogilvy to help a well-established production department figure out digital and build the capability to support global campaigns.

Integrated Digital-First Production

Problem

The production team was built for traditional advertising. Digital demand was growing fast and the structure wasn't set up to meet it.

What I Built

Integrated digital thinking into how the production department worked and built out the capabilities to match.

Outcome

The team could take on more sophisticated digital and platform campaigns, including award-winning work for global clients.

Built a Global Digital Production Resource

Problem

Offices in smaller markets didn't have access to strong digital production support.

What I Built

Expanded the New York team into a resource that could support digital production for Ogilvy offices around the world.

Outcome

Gave international teams, especially in less well-served markets, the digital production capability to do competitive work.

Delivered Global Digital Campaigns

Problem

Major global clients needed digital campaigns that could run across multiple markets and platforms.

What I Built

Produced digital platform and advertising campaigns for global clients including Coca-Cola.

Outcome

Award-winning digital campaigns delivered across international markets.