Modernizing creative production, scaling digital capability, and aligning teams to new technology realities.
Joined Ogilvy to help a well-established production department figure out digital and build the capability to support global campaigns.
The production team was built for traditional advertising. Digital demand was growing fast and the structure wasn't set up to meet it.
Integrated digital thinking into how the production department worked and built out the capabilities to match.
The team could take on more sophisticated digital and platform campaigns, including award-winning work for global clients.
Offices in smaller markets didn't have access to strong digital production support.
Expanded the New York team into a resource that could support digital production for Ogilvy offices around the world.
Gave international teams, especially in less well-served markets, the digital production capability to do competitive work.
Major global clients needed digital campaigns that could run across multiple markets and platforms.
Produced digital platform and advertising campaigns for global clients including Coca-Cola.
Award-winning digital campaigns delivered across international markets.