I build the systems that make award winning work real.
Modernizing creative production, scaling digital capability, and aligning teams to new technology realities.
TBWA\CHIAT\DAY
Came in to modernize a digital production operation that had grown up in the early web era. Rebuilt it for what global integrated campaigns actually require.
Redesigned Digital Production Capabilities
Problem
The digital production setup was still designed for early-stage digital advertising. The industry had moved on; the operation hadn't.
What I Built
Rebuilt the capabilities from scratch. New team structure, new workflows, built for modern platform-based campaigns at global scale.
Outcome
Moved TBWA from playing catch-up to operating as a leading global network in digital production.
Unified Global Production Teams
Problem
Production was spread across regions with no consistent process and not much coordination. Every market was doing it differently.
What I Built
Led the integration of a 100+ person distributed production team across the TBWA global network.
Outcome
Significantly better operational efficiency and a unified approach to digital production across the network.
Launched a Digital Innovation Lab
Problem
Digital platforms were evolving faster than the agency could keep up with through normal project work.
What I Built
Created and ran a dedicated innovation lab to prototype new approaches to digital production and creative technology.
Outcome
Built a real culture of experimentation and kept the agency ahead of where the industry was heading.